Linchpin Review – Godin’s Best Yet

I just finished reading Linchpin for the second time.   Linchpin, however, is different from Godin’s previous books.  For one, it’s bigger — bigger in size (check out our ‘unboxing‘) and delivers bigger ideas.  Second, the ideas Seth shares are complete and interlocked.  Where books like The Dip and Tribes covered a specific idea, Linchpin brings [...]

LINCHPIN Unboxing!

Hot off the press and before you can buy it, I just got a review copy of Seth Godin’s latest book, Linchpin: Are You Indispensable?.  It just came in about 15 minutes ago so we don’t have a proper review ready for you yet, but we do have what may be the very first “unboxing” [...]

Some things to think about (and do) in 2010.

Seth Godin got together about 70 smart people to write something brief about “What Matters Now” and he released it as a free PDF.  It’s been available for a few weeks already, but as we close in on New Year’s Eve, it seems appropriate to bring it back to the surface… Especially if you somehow [...]

Changing the Book Publicity Business

This week, I (along with a few thousand others on the “Tribes” website) received an email from author, speaker, marketing genius, Seth Godin, regarding how he planned to distribute review copies of his forthcoming book, Linchpin: Are You Indispensable?. Typically, the publicist at the publisher, or if the book is “big enough” the publicity [...]

Unlock Your Inner Artist: Book Three

Tribes: We Need You to Lead Us
by Seth Godin
The third book in the “Inner Arstist” series is from marketing guru, Seth Godin.  Seth has been well ahead of the curve on this whole “Internet/Marketing thing” for years, and Tribes is no exception.  This isn’t the marketing you learned about in school.
Tribes explains how small groups [...]